Census 2020 Tools for Communities Page

Last Updated 1/16/2020

The links on this page provide resources to inform and motivate your community to complete the 2020 Census Form. Materials are updated frequently, so come back often for new resources.

Click on the heading to expand each section.

January, 2020

  1. Promote Census Jobs
  2. Send out Social Media posts. Use the "Social Media Links and Media Library" materials below.
  3. Talk to different groups in your community to understand their concerns about the Census.
  4. Plan for a Census Completion Party or event.
  5. Add a Census article to your local newsletter or web page. See the Samples in the "News Notes" section below.

The Colorado Census Support Program is specifically designed for local organizations who are actively coordinating their outreach efforts with a Local or State Complete Count Committee/Campaign. If the community does not have a Complete Count Committee, contact the State Demography Office for options. The funds are to be used to support or supplement Census 2020 education and outreach activities. This Program has approximately $220,000 available and is limiting requests to $2,500 per organization. Each item may be less than $2,500 but total requests over the time period may not be more than $2,500. If requests have not fully exhausted the $220,000 by January 30th 2020, additional funds may be available to organizations who have already met the limit of $2,500.

Colorado 2020 Census Support Program, Funds for Promotional Materials

A set of short articles apprpriate for newsletters, social media posts, and web pages.

Access the collection of articles here.

Please contact Adam Bickford at adam.bickford@state.co.us if you have suggestions for additional articles.

Completing the Online Census Form

This video from the Census Bureau shows how to complete the online Census form.

The actual website address for the online Census form will be preovided in your Census invitation letter and packet.
Using the Online Census Form

Early Childhood Census Toolkit

This toolkit, developed by the Colorado Children's Campaign, the Colorado State Department of Education, and the Education and Youth subcommittee of the Coloraod Complete Count Committee provides resources for Preschool teachers. The materials include messaging and social media strategies directed towards improvign the count of young children. There are links to Census materials developed by the Census Bureau and the State Demography Office.



Resources for Libraries from CLIC

The Colorado Library Consortium (CLIC) has developed a took kit for public libraries. This toolkit provides resources for social media posts.

The Census Bureau has published a set of 59 language guides providing instructions for completing the Census paper form.

Access the Language Guides hare.

See the Statewide Census 2020 Social Media Training presentation in the Presentations section of this page.

Recommended hashtags

  • #2020Census
  • #EveryoneCounts
  • #BeCounted
  • #CORises
  • #BeHeard
  • #BeSeen
  • #BeCounted
  • #CountAllKids

Links to logos and stock images

The images here can be used in your posts and social media pages. These links will direct you to a Google Drive page.

Statewide Census 2020 Social Media Training November 19, 2019

View the Statewide Census 20202 Social Media Training presentation:



Download the presentation here.

Census posters are a great way to raise awareness about the Census and its importance. The State Demography Office has developed a library of posters you can download and print locally. These posters can also be printed by IDS or your local printer. The cost of printing is eligible for CCSP reimbursement. Posters can be customized by adding your logo or modifying the message.

Please contact Justine May at justine.may@state.co.us for more information.

State Demography Office Poster Library

Census Public Service Announcement (PSA) Toolkit

Census Bureau Public Service Announcements (PSA) are available in segments ranging from 15 seconds to a minute that can be aired during unpaid or donated TV, radio and online spots. They include information about our outreach initiatives such as “Statistics in Schools” and “The Undercount of Young Children” as well as general explainers on topics like “What Is the Census” and “How to Take the Census.”

The PSAs are designed for various audiences and offered in multiple languages. PSAs or scripts will be available in English and 12 non-English languages during 2020 Census operations. These languages include: Spanish, Chinese (Mandarin and Cantonese), Vietnamese, Korean, Russian, Arabic, Tagalog, Polish, French, Haitian Creole, Portuguese and Japanese. Paid advertisements reaching these audiences will run starting in early 2020. Other promotional materials will be posted to 2020census.gov as they become available.

Access the Census PSA Toolkit here.

2020 Census YouTube Channel

CLIC Library Toolkit

The Colorado Library Consortium (CLIC) has developed a took kit for public libraries. This toolkit provides resources for social media posts.

Early Childhood Census Toolkit

This toolkit, developed by the Colorado Children's Campaign, the Colorado State Department of Education, and the Education and Youth subcommittee of the Coloraod Complete Count Committee provides resources for Preschool teachers. The materials include messaging and social media strategies directed towards improvign the count of young children. There are links to Census materials developed by the Census Bureau and the State Demography Office.

Small Business Toolkit

This toolkit, developed by Ready Nation, provides information for Small Business Owners about the 2020 Census and how they can encourage their employees and customers to respond to the Census.

Also, see the video below features the Colorado Small Business Roundtable and Rosemary Rodriguez of Together We Count discussing the 2020 Census and its importance for small businesses.



Presentations discussing key issues regarding the 2020 Census.

Census Base Presentation

Presentation introducing the 2020 Census to general audiences. Census Base Presentation

Presentation to the Colorado Association of Funders July 10, 2010

A presentation made by Natriece Bryant, Department of Local Affairs and Rosemary Rodriguez, Together We Count, describing Colorado's support for the 2020 Census. Presentation to the Colorado Association of Funders

Reaching Hard to Count Populations

A presentation from the State Demography Office describing the definition of "Hard to Count" populations used by the Census Bureau. Reaching Hard to Count Populations

Census 2020 Communications Tagline: 'Shape your future. START HERE.'

The 2020 Census Communications Campaign Platform information
U.S. Census Bureau Promotional Materials

The U.S. Census Bureau unveiled its 2020 Census Communications Platform on March 4, 2019. Additional resources, poster templates, downloadable materials, etc. will be available on this platform beginning in September, 2019.

Sample Census 2020 Form and "Why we Ask"

The Census Bureau has released the Sample Census 2020 form. You can see a copy of what it looks like here.

See the Census Bureau's "Why we Ask Factsheet" for more information about individual census questions.

Detailed Census Operational Plans

The Census Bureau published detailed plans documenting all of its operations. The Operational Plans cover multiple subjects including plans for Service Based Enumeration (which will produce counts for people experiencing homelessness), the Non-Response Follow-Up process (the process of enumerating households that do not respond to the census voluntarily), and many other topics. The collection of operational plans can be accessed here: Census Operational Plans

Census Barriers, Attitudes, and Motivators Study (CBAMS)

The Census Barriers, Attitudes and Motivators Study (CBAMS) reports Census Bureau research into the barriers and motivational issues that can impact census responses. The CBAMS study combines a series of focus groups and a sample survey.

The focus groups component of the 2020 CBAMS will provide deeper and more specific insights than can be obtained through the survey, especially for hard-to-count populations. A particular emphasis of the focus groups is on areas that may be underrepresented in the survey, such as households in rural areas; young, single, mobile individuals; and no or low internet proficiency. Hard-to-count racial and ethnic minorities include American Indian and Alaska Natives (AIAN), Native Hawaiian and Pacific Islander (NHPI), and Middle Eastern and North African (MENA). Historically, these groups all have among the lowest propensities to respond to the decennial census. Focus groups will ensure we have sufficient and actionable research to guide outreach to these groups. There were 42 total focus groups that took place in 14 locations across the county from March 14 through April 19, 2018. Final CBAMS Focus Group Report

The 2020 CBAMS Survey, publicly called the 2020 Census Planning Survey, is a nationwide survey of 50,000 households that covers a range of topics related to census participation and completion. Results will allow the Census Bureau to understand and compare barriers, attitudes, and motivators across demographic subgroups such as Asian, Black, Hispanic, White, and, given sufficient sample size, additional groups like income and education levels. The survey period was February 20 through April 17, 2018; respondents were able to complete the survey in English or Spanish either online or by mailing back the questionnaire. Final CBAMS Survey Report