Census 2020 Tools for Communities Page

Last Updated 3/23/2020

The links on this page provide resources to inform and motivate your community to complete the 2020 Census Form. Materials are updated frequently, so come back often for new resources.

Click on the heading to expand each section.

Census Questions?

Text your questions about the Census to (303) 622-5881. Sponsored by Together We Count

Census and COVID-19: How to Stay Safe

The 2020 Census is underway and households across America are responding every day

In light of the COVID-19 outbreak the US Census Bureau has adjusted several 2020 Census deadlines.

Click on 2020 Census Operational Updates page for the latest information.

EventOriginal DatesRevised Dates
Census Invitation Mailing Begins 3/12/2020 - 3/20/2020
Census Self Response Period 3/12/2020 - 7/31/20203/12/2020 - 8/14/2020
Mobile Questionnaire Assistance 3/30/2020 - 7/31/20204/13/2020 - 8/14/2020
Service Based Enumeration (for persons experiencing homelessness) 3/30/2020 - 4/1/20204/29/2020 - 5/1/2020
Group Quarters Enumeration (for college students living in on-campus housing,
prisoners, and people living in group settings)
4/2/2020 - 6/5/20204/16/2020 - 6/19/2020
Update Leave (for persons living in rural areas who receive mail at a P.O. Box) 3/15/2020 - 4/17/20203/29/2020 - 5/1/2020
Census Day (Everyone!): 4/1/2020
Early Non-Response Follow-up (for non-responding students living off campus) 4/9/2020 - 7/31/20205/7/2020 - 8/14/2020
Non-Response Follow-up (for people not responding to previous Census invitations) 5/13/2020 - 7/31/20205/28/2020 - 8/14/2020

See Updated dates for the 2020 Census for the latest information.

February, 2020

    Explore the Census FormSee a sample of the Census Invitation LetterSee Large Print and non-English versions of the Census formPreview the Online Census FormSee and Share Census AdvertisingContinue your January Outreach

January, 2020

    Promote Census JobsSend out Social Media posts. Use the "Social Media Links and Media Library" materials below.Talk to different groups in your community to understand their concerns about the Census.Plan for a Census Completion Party or event.Add a Census article to your local newsletter or web page. See the Samples in the "News Notes" section below.

The Census Bureau has publihed images showing the content of different Census invitations and maiilings. These materials will be sent to homes beginning on March 12, 2020. These mailings will be addressed to Resident at an address.
Census 2020 Mailings

A set of short articles appropriate for newsletters, social media posts, and web pages.

Access the collection of articles here.

Please contact Adam Bickford at adam.bickford@state.co.us if you have suggestions for additional articles.

Census "Shape your Future. START HERE"

Census Television Advertising

Census "Shape your Future" videos The Census Bureau launched its national 2020 advertising campaign on January 14, 2020.
Advertisemnts are in multiple langurages and are targeted to multiple communities.
You can see and link to the advertisements here.

Completing the Online Census Form

Videos from the Census YouTube Channel

This video from the Census Bureau shows how to complete the online Census form.
Using the Online Census Form
The Census YouTube Channel

Shape your Future: Education

Everybody Counts Singalong from Statistics in Schools

Shape your Future: EducationEverybody Counts Singalong

Early Childhood Census Toolkit

This toolkit, developed by the Colorado Children's Campaign, the Colorado State Department of Education, and the Education and Youth subcommittee of the Coloraod Complete Count Committee provides resources for Preschool teachers. The materials include messaging and social media strategies directed towards improvign the count of young children. There are links to Census materials developed by the Census Bureau and the State Demography Office.

Resources for Educators:

Resources from the Colorado Department of Education Census 2020 Page: Early Childhood Census Toolkit

Resources for Higher Education: Colorado Department of Higher Educaton: Census Resources for Colleges


Resources for Libraries from CLIC

The Colorado Library Consortium (CLIC) has developed a took kit for public libraries. This toolkit provides resources for social media posts.



The Census Bureau has published a set of 59 language guides providing instructions for completing the Census paper form.

Access the Language Guides hare.

See the Statewide Census 2020 Social Media Training presentation in the Presentations section of this page.

Recommended hashtags

    #2020Census#EveryoneCounts#BeCounted#CORises#BeHeard#BeSeen#BeCounted#CountAllKids

Links to logos and stock images

The images here can be used in your posts and social media pages. These links will direct you to a Google Drive page.

Statewide Census 2020 Social Media Training November 19, 2019

View the Statewide Census 20202 Social Media Training presentation:



Download the presentation here.

Census posters are a great way to raise awareness about the Census and its importance. The State Demography Office has developed a library of posters you can download and print locally. These posters can also be printed by IDS or your local printer. The cost of printing is eligible for CCSP reimbursement. Posters can be customized by adding your logo or modifying the message.

Please contact Justine May at justine.may@state.co.us for more information.

State Demography Office Poster Library

Census Bureau Toolkits


Census Public Service Announcement (PSA) Toolkit

Census Bureau Public Service Announcements (PSA) are available in segments ranging from 15 seconds to a minute that can be aired during unpaid or donated TV, radio and online spots. They include information about our outreach initiatives such as “Statistics in Schools” and “The Undercount of Young Children” as well as general explainers on topics like “What Is the Census” and “How to Take the Census.”

The PSAs are designed for various audiences and offered in multiple languages. PSAs or scripts will be available in English and 12 non-English languages during 2020 Census operations. These languages include: Spanish, Chinese (Mandarin and Cantonese), Vietnamese, Korean, Russian, Arabic, Tagalog, Polish, French, Haitian Creole, Portuguese and Japanese. Paid advertisements reaching these audiences will run starting in early 2020. Other promotional materials will be posted to 2020census.gov as they become available.

Access the Census PSA Toolkit here.

2020 Census YouTube Channel

Questionnaire Assistance Guide and Resources

This guide is designed to help Census partners navigate the competion of the Census form. This resource can help identify low-response areas and help acheive a complete count.
Questionnaire Assistance Guide

Census Bureau Response Rate Challenge Toolkit

The U.S. Census Bureau has released a downloadable toolkit geared toward helping local elected officials and community leaders plan a Response Rate Challenge for the 2020 Census. The new toolkit encourages leaders in every town, city and state to challenge their communities to improve upon their 2010 Census response rates in the upcoming national census. Census Bureau Response Rate Challenge

Census Recruiting Toolkit

The Census Bureau has developed a toolkit containing information about the census and social media guidelines, tips, sample posts, and sample e-mail messages that will help you reach out to the people in your community and increase their awareness of the 2020 Census. This toolkit also provides information about 2020 Census jobs.
2020 Census Recruiting Toolkit

CLIC Library Toolkit

The Colorado Library Consortium (CLIC) has developed a took kit for public libraries. This toolkit provides resources for social media posts.

Early Childhood Census Toolkit

This toolkit, developed by the Colorado Children's Campaign, the Colorado State Department of Education, and the Education and Youth subcommittee of the Coloraod Complete Count Committee provides resources for Preschool teachers. The materials include messaging and social media strategies directed towards improvign the count of young children. There are links to Census materials developed by the Census Bureau and the State Demography Office.

Small Business Toolkit

This toolkit, developed by Ready Nation, provides information for Small Business Owners about the 2020 Census and how they can encourage their employees and customers to respond to the Census.

Also, see the video below features the Colorado Small Business Roundtable and Rosemary Rodriguez of Together We Count discussing the 2020 Census and its importance for small businesses.



Together We Count 2020 Census Guidebook

This toolkit, developed by Together We Count provides an overview of Census operations and procedures for effective outreach to Hard to Count Communities. Together We Count 2020 Census Guidebook

Presentations discussing key issues regarding the 2020 Census.

Census Base Presentation

Presentation introducing the 2020 Census to general audiences. Census Base Presentation

Presentation to the Colorado Association of Funders July 10, 2010

A presentation made by Natriece Bryant, Department of Local Affairs and Rosemary Rodriguez, Together We Count, describing Colorado's support for the 2020 Census. Presentation to the Colorado Association of Funders

Reaching Hard to Count Populations

A presentation from the State Demography Office describing the definition of "Hard to Count" populations used by the Census Bureau. Reaching Hard to Count Populations

Census 2020 Communications Tagline: 'Shape your future. START HERE.'

The 2020 Census Communications Campaign Platform information
U.S. Census Bureau Promotional Materials

The U.S. Census Bureau unveiled its 2020 Census Communications Platform on March 4, 2019. Additional resources, poster templates, downloadable materials, etc. will be available on this platform beginning in September, 2019.

Sample Census 2020 Form and "Why we Ask"

The Census Bureau has released the Sample Census 2020 form. You can see a copy of what it looks like here.

See the Census Bureau's "Why we Ask Factsheet" for more information about individual census questions.

Detailed Census Operational Plans

The Census Bureau published detailed plans documenting all of its operations. The Operational Plans cover multiple subjects including plans for Service Based Enumeration (which will produce counts for people experiencing homelessness), the Non-Response Follow-Up process (the process of enumerating households that do not respond to the census voluntarily), and many other topics. The collection of operational plans can be accessed here: Census Operational Plans

Census Barriers, Attitudes, and Motivators Study (CBAMS)

The Census Barriers, Attitudes and Motivators Study (CBAMS) reports Census Bureau research into the barriers and motivational issues that can impact census responses. The CBAMS study combines a series of focus groups and a sample survey.

The focus groups component of the 2020 CBAMS will provide deeper and more specific insights than can be obtained through the survey, especially for hard-to-count populations. A particular emphasis of the focus groups is on areas that may be underrepresented in the survey, such as households in rural areas; young, single, mobile individuals; and no or low internet proficiency. Hard-to-count racial and ethnic minorities include American Indian and Alaska Natives (AIAN), Native Hawaiian and Pacific Islander (NHPI), and Middle Eastern and North African (MENA). Historically, these groups all have among the lowest propensities to respond to the decennial census. Focus groups will ensure we have sufficient and actionable research to guide outreach to these groups. There were 42 total focus groups that took place in 14 locations across the county from March 14 through April 19, 2018. Final CBAMS Focus Group Report

The 2020 CBAMS Survey, publicly called the 2020 Census Planning Survey, is a nationwide survey of 50,000 households that covers a range of topics related to census participation and completion. Results will allow the Census Bureau to understand and compare barriers, attitudes, and motivators across demographic subgroups such as Asian, Black, Hispanic, White, and, given sufficient sample size, additional groups like income and education levels. The survey period was February 20 through April 17, 2018; respondents were able to complete the survey in English or Spanish either online or by mailing back the questionnaire. Final CBAMS Survey Report